|
|
|
In-Game Advertising
Companies are spending millions to advertise in online games. Microsoft just paid $400 million for Massive, Inc. a company that brokers ads for video games. And according to Boston research firm Yankee Group, In-game advertising will reach $730 million by 2010.
With our Golden Fairway Golf Game License, you can advertise with on-screen ads, hole sponsorship ads, as well as, fairway and green signage ads. Overhead you can advertise on your very own blimp and sponsor tent signage as well.
The recently released GT Racing Game offers a myriad of sponsor opportunities, just like real racing plus interface ad spots while the game is loading.
When you purchase our Game License your back office management system includes the following support materials:
Advertising manual with ad sizes and specifications
Ad checklist to help you prepare and place ads in your game
Ad layout pages to help you design ads with your advertisers
Tips on designing an effective banner ad
Resources that can create the ads for you, if needed
Advertising Facts
Local advertising is a $350 billion dollar market
Games from MVP are the only affordable, local, on-demand Internet advertising games available
In-game ads (AdverGames) could reach $2 billion by the end of the decade according to one of the nascent industry's leading vendors...accounting for roughly 3 percent of total media spending
AdverGames
Combining advertising with computer games has created a compelling brand experience that is the hottest marketing trend going. Advergames engage consumers in rich media, and encourages socializing in many ways...
In-game chat
VOIP and text
Leisurely play
Online games typically absorb players for 15-20 minutes or more. And these players are not multitasking. They are giving the games their full attention.
Playing online games spreads by "word of mouth" through highly effective viral marketing
Why are online games good for YOUR business?
No matter how you connect with your own customers-through branding, broadcast, consumer packaged goods, publishing, you name it-online games can help expand your customer base by attracting new prospects and retaining old ones. In fact, online games are fast becoming the advertising channel of choice.
Think about all the advantages this exciting new channel provides...
Online games offer targeted, unique promotional opportunities for interactive audience-building
They build brand awareness and loyalty
They extend brand messaging across the Internet
They boost your web traffic
They provide value-added opportunities for advertisers
They automatically collect consumer data for future promotions
They fuel viral marketing
They generate low cost, high return investments (ROI)
They provide exclusive ownership opportunities for your brand
They drive product sales
They open the door to hosting of your own branded tournaments
They represent a potent co-marketing platform
They allow you to embed your own ads or trade with customers and vendors
They provide a venue for distributing downloadable coupons
They can be customized to fit your specific business objectives
|
|
|
